Top ten promotional strategies adopted by actors

There was a phase when Bollywood film promotions were restricted to a launch party followed by its musical release event and lastly a premier hosted for the entire film fraternity. The film industry had a simple marketing recipe that is sign-in a celebrity, create a masala entertainer and here you go with a warm hugging success. If the film emerged out to be a blockbuster, it was followed up with a triumphant party or big get-to-gather bash.

Now, times have changed, today a lot of publicity and promotional stunts go hand-in-hand to make the film successful right from writing the storyboard to completing the screening process. And the entire thing is well arranged with a strong marketing mix. Releasing films on Friday is one of the chief reasons behind innovative promotional stunts of the Bollywood industry. We no longer get to see typical romantic or drama films running non-stop for many years in theatres and generating a huge cash flow in a relaxed manner.

It is the initial weekend that decides the fate of a film now. The precious words ‘Silver Jubilee’ and ‘Golden Jubilee’ have now been replaced with the Rs. 100 club or Rs. 200 club. The credit goes to none other than the multi-talented hero of the Bollywood industry, Aamir Khan who is best known as the ‘real marketing guru’. He better knows how to make a film successful. Till now we have not seen any other actor, director or producer being so involved in the film’s promotion. His perfection is so much that every time he comes up with a new idea to promote his film. The biggest marketing examples can be seen during the promotion Ghajini, Taare Zameen Par, 3 idiots, Talash and the recently released movie Dhoom 3.

We can now say that film industry is making the genuine efforts in to publicize their respective films.  Today, we see publicity efforts commencing five to six months before the release of the film to generate curiosity among the audiences.

Post Aamir’s promotional strategies, many actors have started adopting the trend of promoting the film uniquely. The list is as follows:

1. In order to promote Ken Ghosh’s ‘Chance Pe Dance’, the lead pair Shahid Kapoor and Genelia D’Souza spent a night together inside a car.

1. Legendary actor Amitabh Bachchan is no untouched from this unique trend. He adopted a different measure to publicize his film ‘Rann’. The actor was seen reading the news on a TV channel. Not only this, the director of movies Mr. Ram Gopal Verma even distributed a ten-page daily newspaper ‘Rann Times’ till the final release of the film.

1. Likewise, Salman also jumped in the battle race of promoting the projects. During his pet-project ‘Veer’, actor Salman Khan had declared a quest for unrecognized heroes who had performed the acts of bravery in their real lives. The actor did all this to promote his film. To everyone’s surprise the film did really well at the box-office and ended up grossing huge collections.
2. 
   
3. We must say this was the most ridiculous publicity stunt we have ever witnessed when Shahrukh Khan was detained by the airport authorities in Newark. The entire episode took place just a few days before the release of My Name Is Khan. An appropriate PR gimmick? Don’t you think so?
4. Imran filed a PIL against the enactment of the drinking age being raised to 25 years in Mumbai. The objective behind the entire stunt was to promote Delhi Belly and thankfully the film received accolades from the people.

1. There was news of accidental marriage between John Abraham and Genelia D'souza while shooting the fake marriage scene in the movie ‘Force’. Later, it turned out to be a promotional stunt. Good way to divert the attention of people!
2. UTV arranged a trip to Chambal for some selected fans to promote the Irrfan Khan starrer Pan Singh Tomar. The film was well received by the audience and critics not only because of good story line and acting but because of this unique promotional strategy too.
3. Remember that fake baby bump of Vidya Balan for Sujoy Ghosh’s Kahaani? The actress adopted the trick to attract the attention of the audience. Really, such a good idea!
4. And who can forget that pink buffalo in Matru Ki Bijlee Ka Mandola? Earlier we thought that film was a political satire but later it emerged out something else. The film didn’t work and flopped after the release.
5. Romantic link ups is another PR strategy to promote a film. And this trick was adopted by the lead pair of 3G, Neil Nitin Mukesh and Sonal Chauhan just before the release of their film. However, their trick didn’t work and the film bombed at the box-office . 

      kuldeep is addicted to the internet. He owns a number of blogs on entertainment news online and the latest Indian politics news.Indian Mirror is a free Entertainment magazine in Australia. This magazine dedicated to covering the best entertainment news & reviews online, Lifestyle news sports news in Australia.    

Madly in love with Tattoos

It seems tattoos have become the latest accessories for our celebrities. Either you see Saif Ali Khan and Deepika Padukone from Bollywood or Angelina Jolie and Rihanna from Hollywood everyone looks so obsessed with the idea of getting inked. Earlier, Superstar tattoos were considered a bit of a taboo, but now it is so common. Celebrities have now adopted this method as their latest accessory.

There was a time when tattoos having a retro appearance were in vogue. But now, if you closely look at the change and development in tattoo art, you will get to see that there is a massive growth in 3D tattoos. So, if you are also planning to get yourself inked in the near future, we will suggest you to go for 3D one as they are quite impressive and look realistic.   Meanwhile, we will introduce you to the list of some celebrities who have recently popularized the art of getting inked:

Cheryl Cole

Cheryl Cole got her tenth tattoo done recently. To everyone’s surprise, is just beyond the imagination. It is not precisely small. In fact, it is her biggest tattoo till now and has received mixed reviews from the people. Her recent picture is enough to reveal the story of her tattoo love. She got two big roses inked on her bum. According to the recent reports, this infamous Instagram not only out her through 55 hours of pain but also costs her a lot, approximately £14,000 we hear. On the one hand she sees tattoos as an art while other people claim she is hooked into getting them. The rose tattoo is really very large and was done at Black Anchor Collective tattoo studio in California.

Harry Styles

Harry Styles displayed his enormous affection towards tattoos. He is so obsessed with the idea of getting inked that his body has no more space for another tattoo. By adding another two Instagram, Harry has once again stretched his massive collection of tattoo. The One Direction star has roughly 31 tattoos on his body. The first new design is on his elbow - a marginally messy design which reads 'Silver Spoon' and the second new tattoo is a big image of the Holy Bible, embossed onto his left forearm. His addiction towards tattoo is not too old in fact, it has only started recently.

Frankie Sandford

The Saturdays’ singer, Frankie Sandford is another admirer of tattoos. Frankie has a new design on her hand. This time the singer opted for a heart Instagram that reads Time to talk. Frankie was seen sporting the tattoo to show her support for mental health program. The big image shows a black heart with angel wings and the words 'Time to Talk'.

David Beckham

David Beckham has always been an ardent fan of tattoos and the whole world is captivated every time he gets one. He generally opts for the meaningful tattoos based on his family, friends and children. He has inked his body with different tattoos for each of his children and his beloved spouse Victoria Beckham. You can find a huge range of tattoos all over his body. He has ‘Brooklyn’ printed on his lower back and a guardian angel just beneath it. On his forearm, you can see his love for wife Victoria. Victoria’s name is written in Hindi language which looks very fascinating as well as a symbol of romance in his life. And now, once again he has proved his love towards Victoria by sporting another tattoo on her name. We have spotted the player recently at Lakme Fashion Week Global Fund and British Council party with a large new inking of the word Victoria at the top of his hand. What a love or should we call it an obsession?

Michael C Hall

The Dexter star Michael C Hall got his new tattoo done at a shop in Hollywood for the sake of carrying forward the latest trend of sporting tattoos. Even his girlfriend Morgan McGregor has so many tattoos on her body. May be, he is just following her footprints. His recent tattoo on right foot looks like some kind of leaf. Hall is quite impressed with the new artwork. 

Now a day’s lifestyle brands put a lot of emphasis on the fact that they have created an emotional bond with their customers. To know more about Indian lifestyle, Indian mirror is giving you free subscription of lifestyle magazine in Australia. Read here more Indian news and updates.

 

Victims of cosmetic surgery

Harsh chemicals and metallic colours can damage your skin pores and luscious locks. Without adopting precautionary measures our hair can become dry and brittle while our skin might suffer a long-term damage.  As Holi season is approaching, so we must take care of our hair, skin and looks. It is the only time of the year when people hardly think about the hazards caused by the vibrant colours of Holi.

Earlier, the colours used in Holi were extracted from the flowers and herbs. Those colours were not only safe to play with but also offer great healing benefits to skin and hair. Over the years, artificial colours have substituted the natural colours to a wide extent. Now, most of the sellers prefer selling metallic and chemical colours in the market. 

Therefore, it is very important to look after your hair and scalp from the impairment that can happen after using these unsafe colours.

In this article, we have tried our best to bring out some simple defensive steps with the help of Celebrity hairstylist Asgar Saboo, you can enjoy Holi without even worrying about your looks.

The hair maestro is very popular among Bollywood celebrities like Cindy Crawford, Aishwarya Rai Bachchan and Twiggy along with working behind the scenes on X Factor, Britain's Next Top Model and Dancing on Ice. We are discussing some very effective beauty tips, you may use these tips.

PRE HOLI HAIR CARE TIPS

·         Oil your hair well in advance before you start celebrating Holi. A deep head massage using warm coconut or a mixture of jojoba and castor oil over night is strongly recommended. The oil helps in nourishing your hair and protects them from getting dry due to the colours. This also assists the colour to come out of the hair more gently after you have done with the festival celebrations.

·         'Hot Towel Treatment' is another most useful tip to take care of your hair. Apply this simple treatment just a night before you plan a big Holi bash. All you need to do is simply soak a towel in hot water and cover your head properly. Leave it for about 30 minutes to an hour and see the results. It will let the steam to open up the pores in the scalp.

·         Those with sensitive scalp can follow this simple hair care tip. Add a few drops of lemon juice to escape any infection caused by the chemicals in colours. The lemon juice offers a protective shield to your scalp guarding against the impact of harsh colours.

  POST HOLI HAIR CARE TIPS

·         After Holi celebrations, the first step you need to take is wash your hair with lots of plain water to remove the dry colours and tiny particles of mica. Prefer using a mild shampoo, working it into the hair gently with your fingertips followed by a good conditioner. Do not wash your hair again if the colour still remains in your hair as it will make your tresses dry. Instead, you can massage your hair with olive oil to and rinse it off the next day.

·         Soak few fenugreek (methi) seeds in water and leave it overnight. Next morning grind them to prepare a thick paste. Apply this all over your hair and leave it for at least 15 to 20 minutes. Rinse your hair using a mild shampoo. This mask will protect you from hair problems like hair loss and dandruff.

FEW HAIRSTYLES TIPS THAT YOU CAN TRY FOR HOLI

Letting your hair open is a big 'no-no' especially during Holi season. You can try these hairstyle tips to look more stylish and comfortable. Let’s try them out:

·         French Braid is the safest option to opt. wear a thick hair band with a bow on your head to look trendier this season and also it will protect your hair from further damage. This band will offer dual benefits to you hair: (1) keep your hair tied back (2) guard your hair from the harmful colours.

·         Another most clever and stylish option is a high bun. This hairdo is not only on fashion cards these days, but you can also helpful in guarding your hair from harsh colours. You can cover your bun with a thick colour net or a flower. This will look after your hair to a great extent from the chemicals by maintaining your stylish looks.

·         If you are very protective about your hair and want to protect your locks from getting damaged by harsh colours then wear bandana. It is a great option to try. Put your hair together and make a low bun. Then, tie a bandana wrapping your complete head. This way you can take care of your hair and protect them from the impacts of oxidized and synthetic colours.

Why not celebrating this lovely festival with herbal or organic colours and enjoy to the fullest in the safer manner too?

Indian mirror is the one of the best Indian magazine, which is published for Indian people in Australia. Know more about health, fitness and beauty tips. Indian Mirror one of the best health, beauty and fashion magazine in Australia.

Malaika’ Arora life history

Entering the Bollywood is not as difficult as sustaining the image in the industry. It requires a lot of efforts to survive in the industry especially when you do not have the godfather. Malaika is one such name who started her career with great enthusiasm without anyone’s help. The journey was not at all the simple as it seems. Like other filmy strugglers, she too faced several ups and downs in her career life.

Personal and Professional Stint

Born in Chembur, Mumbai to Malaika’s father Anil Arora is Punjabi while her mother Joyce Polycarp is Malayali Catholic. Malaika is the eldest child in her family. Her younger sister is Amrita Arora. She did her secondary education from the Swami Vivekanand School in Chembur. The principal of her school was her aunt, Grace Polycarp. Malaika also studied at Holy Cross High School, Thane till ninth class. She completed her graduation from Jai Hind College, Churchgate. The actress stayed in Chembur’s Borla Society opposite Basant Talkies much before beginning her career in modelling.

She began her professional career as an MTV VJ. Khan was chosen as one of the MTV VJs and even co-anchored the programs like Love Line and Style Check with Cyrus Broacha. Malaika’s potential paved her way to enter the modelling world. She appeared in several advertisements and even did music videos for songs like "Gori Naal Ishq Mitha." Her maiden item song "Chaiyya Chaiyya" from the super hit film Dil Se took the entire nation on an adventurous journey.

She gave numerous item numbers one after the other. The most popular was "Munni Badnaam Hui" from the movie Dabangg (2010), which was produced by her hubby Arbaaz Khan. She set the world record with 1235 participants on 12 March 2011 by performing a choreographed dance to "Munni Badnaam" led under her supervision. In 2012, she was the Taiwan Excellence celebrity endorser. She appeared in the advertisement of Dabur's 30-plus.

However, acting was not her first choice. Khan performed live on stage along with Shaan, Atif Aslam and Bipasha Basu in a series of live shows held at Birmingham’s LG Arena & the London’s O2 Arena.

Malaika is married and settled with the Bollywood actor-director-producer Arbaaz Khan. She first met with Arbaaz during an ad shoot for a coffee brand. They have a son named Arhaan who was born in 2003.

Epitome of hour-glass figure!

Who didn’t want absolutely gorgeous looks and that perfect hourglass figure like Malaika? We are sure that all the girls out there want to steal the looks of this style diva. The ultimate epitome of style, fashion and perfect figure, Malaika Arora Khan knows how to be in the limelight for all the good reasons. Despite of the age factor, the actress looks just perfect. She is among one of the hottest Bollywood mummies who is an inspiration to many. Apart from following a strict diet schedule, Malaika always prefers to burn extra calories by practicing yoga and following some fitness rules. If you remember, in our previous issue we have even introduced you with essential beauty secrets of Malaika. She is really a hard-core fitness freak and that too since her childhood.

Venturing in Online World

Unquestionably, it is the great sense of style and perfect body charm that compelled this svelte actress to venture into the online business. She is a woman you inevitably adore. With her new online fashion website, The Closet Label, this beauty has taken a leap forward into merchandising and takes out her personal style into the clothes she sells. Her role is all about directing and picking up the best affordable clothes without sacrificing quality. 

Television Career

Malaika made her television debut in the year 2005 as one of the three judges with the show Nach Baliye. The program was telecasted on STAR One. She continued judging in Nach Baliye 2 which aired at the end of 2006. In this show, she performed on various item numbers to help out the contestants in improving their dancing moves. She also appeared in various other reality shows including Zara Nachke Dikha, Dhoom Macha De, Perfect Bride, Jhalak Dikhhla Jaa season 4, Nachle Ve with Saroj Khan as a judge. But this is not the end of her work list because as of now, she is judging the popular Indian show India's Got Talent.

Malaika’s Filmy life

Malaika did numerous films in Bollywood industry. Below mentioned are the names of her films in which she did a fabulous job.

• Aaja Meri Jaan in 1993
• Bichhoo as Kiran (Cameo role) in 2000
• Maa Tujhhe Salaam (Cameo role) in 2002
• Kaante as Lisa in 2002
• EMI as Nancy in 2008
• Helloo India (Cameo appearance) in 2009
• Housefull as Pooja (Cameo appearance) in 2010
• Housefull 2 as Sarla/Hetal/Anarkali (Cameo appearance) in 2012

Famous Item Numbers oops! Special Songs

Malaika gave various iconic item numbers in her filmy career. However, the actress finds this item girl tag as ‘derogatory and silly’. She believes that such songs should be termed as ‘special songs’. Her list of special songs comprises of:

• "Chaiyya Chaiyya" from Dil Se… in 1998
• "Maahi Ve" from Kaante in 2002
• "Kaal Dhamaal" from Kaal in 2005
• "Heyy Babyy" from Heyy Babyy in 2007
• "Rathraina" from Athidhi in 2007
• "Deewangi Deewangi" from Om Shanti Om in 2007
• "Hoth Rasiley" from Welcome in 2007
• "I Wanna Fall Fall in Love" from Prem Kaa Game in 2010
• "Munni Badnaam Hui" from Dabangg in 2010
• "Kevvu Keka" from Gabbar Singh in 2012
• "Anarkali Disco Chali" from Housefull 2 in 2012
• "Pandey Ji" from Dabangg 2 in 2012

Malaika’s Career as Film Producer

Producing films happened to her by chance. The actress turned producer in 2008 with husband Arbaaz Khan.

• Dabangg (2010) which even won Filmfare Award for Best Film and National Film Award for Best Popular Film for entertaining people
• Dabangg 2 (2012)

Upcoming Projects

Currently, there is one project in her kitty and that is Farah Khan’s action comedy-drama ‘Happy New Year’. As per the insiders, Malaika is all set to do a cameo in this film. The film is slated to release on 23 October 2014.

Question and Answer Session

What is the secret behind your enviable figure and flawless skin?

I must admit that I am blessed with great genes. That is the reason why I have never tried tortured my body with those wild fad diets. I believe, eating right and living healthy is a key to attain perfect figure. Moreover, I love exercising in the gym and practice yoga regularly to streamline my body. Plus, a lot of dance practise keeps me in shape. I never worked out so hard before I had my baby. I only danced to remain in curvaceous figure. For me dance is a great way to reduce weight. On the other hand to keep my skin gorgeous, I am very specific about my beauty routine. I completely trust on mild and regular cleansing, but I keep away from facials. I consistently perform my three-step process of cleansing, toning and moisturising. I also go under intraceutical treatments-they really work! They supply oxygen to your skin and smoothens fine lines.

What defines your personal style?

I never leave home without my favourite killer pair of heels. I have approximately 200 pairs of shoes and I love each one of them. My favourite brands of shoes are Christian Louboutin and Roger Vivier. For outfits, I prefer Valentino, Chanel, Wendell Rodricks, and Mandira Wirk. I know my shape well so I prefer my outfits accordingly.

What is more important for you- Being stylish or being fashionable?

Being stylish, absolutely! Swearing on trends is great but for me, what I pick for myself is more important because not everything may suit me and my body type. So, dressing according to your style and comfort is always a clever option. It will also make you fashionable as well.

How did the idea of joining theclosetlabel.com come to your mind?

I have always dreamt of having my own clothing label. When The Label Corp came to me with the proposal of theclosetlabel.com, an online store that dedicated to leisure and every day wear, I immediately grabbed the opportunity! It is delightful to be able to help women across the country dress naturally stylish for every day occasion.

What are the 5 essentials that one should have in her closet?

A little black dress, a pair of killer heels, a stylish neckpiece, a pair of blue denims (perfectly fitted) and a classic white shirt.

Apart from you, who do you think can represent your label best?

I think both Karisma & Kareena are exceptionally stylish and of course, my sister Amrita!

How did you manage to maintain a balance between your house, kids and work?

Well, I do films whenever I get time but I am not regular to it. For me, my kids come first. They are my priority and yes as of now I am busy in looking some production work but I’ll manage it somehow. But it is quite difficult when you start handling so many things at the same time.